Saturday, 20 January 2018

What is The Perfect Keyword Density For Google?

4. Keyword Density:-

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains. For example: if a keyword appears three times in a 100 word text the keyword density would be 3%. From the point of view of search engines, a high keyword density is a good indicator of search engine spam. If a keyword appears too often in a website, search engines will downgrade the website and it will then appear lower down in search results.

Keyword Density Used To Be Good For Page Rankings: -

A long time ago Keyword density was an important factor for grabbing those “top page” results (Some will still argue it still is an important factor). Times have changed though. People exploited this factor and took advantage to rank high in the SERPs. Instead of writing naturally, people would make their articles sound more robotic by focusing on keeping the density at a certain percentage. For example;

“If you ever want to be a great Baseball player you should get coaching for baseball from an experienced baseball coach that used to play baseball. Baseball players will learn best from baseball coaches because typically baseball coaches use to play baseball. Luckily, I know a variety of baseball coaches that will teach you how to be a better baseball player.”

Looking at the above, doesn’t it sound a little robotic? Maybe you have seen this type of article before. It’s not exactly something you would enjoy reading. Right? People use to think that the higher keyword density the better they would rank. Google would think it’s more relevant because of the high percentage of that specific keyword. Of course, Google is a robot in it’s own sense so it would be understandable to think this way.

In my opinion, this kind of stuff would make me skip to another website. It’s just annoying and repetitive. Google also understood that identifying keywords was not the best way to give consumers accurate search results. They are are always trying to create the best user experience for the consumer. So, they changed some of the ranking factors to help. With some of the updates, like Hummingbird, Google created a better understanding of the context and other related words.

If you typed in apple, Google would probably give you results of the fruit. However, you also have Apple as a tech company. So now if you typed in “apple recipes”. Google would now understand, based on the context, that you are looking for things related to eating apples certain ways instead of the tech company. “Recipe” creates that relation in the context. This is how Google changed their updates. Making an article with a 20% percent keyword density of apple would not mean it’s relevant to the user because the same word can have different meanings.

How Does Keyword Density Effect The SERPS: -

Some will argue if you can find the ideal percentage you will rank well. If you placed the keyword too many times; you are hurting your rankings. If you don’t make it dense enough this will also hurt your rankings. This is not completely true. Yes, a 20% percent density will hurt you, but there is no ideal keyword density, and having virtually no density does not mean you won’t rank at all.

Take the below image for example. If you were to type in “miserable failure” into Google’s search engine. You would find the below website on the top page results. However, the phrase isn’t even placed anywhere on the page.


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