Wednesday, 24 January 2018

Why Is Internal And External Linking Important?

8. Internal Links: -

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination.

This report will list all of the internal links present on the given landing page. This will list each link, the anchor text associated with the link as well as parameters for these links. You may see a refresh icon listed under these columns. You can simply click this button to receive the metrics under each parameter. You can also click the “request all parameters” button displayed in the top left of this report. If any of these links are repeated within this page, you will notice a gray circle with a number displaying how many times the link is repeated. Next to this circle will be a place for an Anchor if the link has anchor text associated with it. You can also add/hide these parameters with the button listed in the top left along with the option to Save as CSV. The external links report, listed under the External tab, will display any external links that exist on the page. This interface is structured the same way as the internal links report. You can apply the same navigation methods within this report.

Does Google likes internal links?
Before getting into best practices for using internal links and because of the word ‘links’ (that has a bad reputation these days), it is better if we take a quick look at what Google says about the use of internal links and especially keyword targeted links.

A few years ago Google released a 30 page document with the name search engine optimization starter guide. In that guide among many other useful guidelines they also discuss internal links.

First they suggest that you use better anchor text when creating both internal and external links. They say that anchor text helps them understand more about the target page.

Best practices for using internal links:-
Now that you know that internal links are not ‘bad’ as external links, let’s see how to use them more effectively.

1. Use keyword anchor text when necessary but not always – Don’t overdo it with keyword anchor internal links. It may be a good practice to do it but a better practice is to avoid exaggerations so having a mixture of both keyword anchor internal links and non-keyword links is better.

2. Make links that help users not search engines – I know that this something that you have read 1000 times before but thinking of the user first and then Google is the way to go. This does not mean though that you can not satisfy both. If you think carefully about what you are writing you can easily find a way to add an internal link that is useful for the user but will also keep Google happy.

7 ways of internal linking for improving: -
1. Make lots of content:-
➤It’s so basic that if you want to create a lot of internal links, you need a lot of internal pages. Some points are made for you to get easily understood.

➤Some internal linking strategies propose extremely complex layers of pages, silos of content, and a mathematically balanced formula for a number of links to levels of pages.

➤The first step to a killer internal linking strategy is to have a killer content marketing strategy.
Internal linking doesn’t require organizational spreadsheets and trigonometric derivative charts.
The more links to the more places, the better your internal linking strategy will be. In order to create lots of internal links, you have to have lots of internal pages.

2. Use anchor text: -
➤In keeping with the content theme of internal linking, your internal links should use anchor text as opposed to linked images.
Image links are fine, provided that images are not the main source of links, and assuming the image is properly alt-tagged.

➤Just use natural, unoptimized sentence fragments as anchor text, and you’ll do just fine.
The proper use of anchor text, of course, opens a new can of worms.

3. Use deep links:-
➤It’s simple that if you dig more, you will find more. The best links will be as most natural links in marketing strategy. But you should avoid these following links.

➤Homepage related links : It actually indicates how weak your web page is
‘Contact Us”’ related links : Don’t use it unless it is absolutely important because it seems pretty annoying. And you don’t want that.

4. Use easy-to-get links: -
➤The link value that gets distributed throughout the site is secondary to this key point — providing value to the reader.

➤Content links are a strong signal to both the search engine and the user that the content you’re linking to is really good.

➤One of the corollary benefits of internal linking is that it improves user engagement on your site.
If that link is an internal one, the site visitor stays longer and becomes more involved in your website experience.

➤When a user sees an informative link that truly matches the context of the content, they are likely to click on that link.

➤Internal linking requires a user-focused approach to adding value and information.

5. Use Legit links: -
Think for a while, you visit a webpage and there you found a link. You clicked that link and you found yourself in a page where you can’t make any sense about how you get there. Yes, that’s hilarious.

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