Saturday, 20 January 2018

What is Title Tag and Meta Description Length Actually Important for SEO?

2. Title Tag:-

For the title of the title tag of the website, it is important to include the title tag in the search box. Meta Title does not include any of the 70 characters. Please note that the main keyword is the one that you want to add.

While this isn’t really a direct ranking factor for SEO, it is something to keep in mind as an internet marketer. When a visitor has 20 tabs open and they are scanning to see which one is which, you want to be able to help them find the one they are looking for. This is yet another reason to write title tags geared towards users, not search engines.

SEO Recommendations: -

It should go without saying that you should always try to create unique title tags for each page. Always avoid using the same title tag across multiple pages, even if you are tempted. Also just because 512pixels is the maximum length, doesn’t mean you should use it every time.

Also avoid using vague title tags such as “our homepage” or “untitled.” Remember, Google tends to index pages really quickly so whatever choice you make for your title tags might be semi-permanent.
Try to put the most important keywords or the keywords you are trying to rank for at the beginning of the title tag. Several official and unofficial studies have been done on title tags that have shown the closer to the beginning that they keyword is, the more important and relevant Google considers the keyword.

Bulk Title Tag Analysis: -

As your website matures, we recommend doing a full title tag analysis on your website. By doing a title tag analysis on your website for SEO, it accomplishes a few things:

A. You get a good understanding of the structure of your website
B. You find missing title tags
C. You find incomplete or misspelled title tags
D. You will find un-optimized or under-optimized title tags

Without a doubt our favorite tool for title tag analysis is Screaming Frog. Screaming Frog has a wealth of powerful features but one of our favorite features is being able to see the entire websites title tag structure at a quick glance.

Example of Title Tag Optimization: -

1.India Tour | Tourist Places in India | Online Tours Packages- Good Title

2.India Tour | India Tours | Best Indian Tour - Bad Title

Other “title tags”: -

If you’ve been reading a lot of SEO tutorials in 2018 you might have come across a number of other uses of the word “title tags.” Primarily the main use of this word is the <title> contained within the head of the website but there are a few more “titles” that have come on the SEO scene that we should mention.

Here are some other title tags you might come across as an SEO

 A. The open graph title tag (used for Facebook and other social networks)

 B. Title tags for Twitter cards (used for Facebook previews)

 C. XML title tags

When it comes to the Facebook and Twitter ‘title tags’ in 2018, we consider them mandatory. Even if you don’t use Twitter, your visitors might!

Both Facebook and Twitter have developed their own system for displaying previews within their respective social networks. In both cases they have their own “title tags” that also must be optimized and have their own specifications.

You can read more about them in our structured data section of this tutorial. Enjoy!

3. Meta Description:-

Meta descriptions are used by Google to describe Google's website, which is either sports-related or tourism. Meta descriptions are limited to 160 characters, so that you do not have Google Read Only.

How to Write Great Meta Descriptions: -

I see writing meta descriptions as a legitimate exercise in effective sales copywriting. It should do everything possible to drive someone to make that decision and click. Our focus has to be on persuading the searcher to click -- while still maintaining accuracy so expectations are met. Here's how you can write meta descriptions that are clear, helpful, and stand out to searchers.

1) Use action-oriented language: -

Action-oriented language is ideal for call-to-action copy -- which, if you think about it, is exactly what a meta description is -- because it tells the reader exactly what they can do if they click. Consider starting your meta descriptions with verbs like "Learn," "Discover," or "Grab,", and follow it up with specifics of what exactly they'll get if they click.

2) Provide a solution or benefit: -

Tell the searcher what they can expect by clicking on your link. The last thing anyone wants to do is to have to click the 'Back' button because what they clicked on didn't match what they expected or wanted -- and you don't want it, either, if you care about your website's bounce rates.

Write a short sentence previewing the content or telling the searcher why they should read your post. Give them a clear benefit of clicking through and reading your post, if necessary. This is your chance to sell them on what you have to offer -- informative, valuable content.

3) Keep it under 160 characters: -

Generally, a meta description should be under 160 characters. However, Google actually doesn't measure by characters -- it measures by pixels. That is, it'll cut off a meta description after a certain width. The reason we say 160 characters is to give marketers a benchmark to abide by. You can double-check the length of your meta description and title tags with this handy tool from SEO mofo.

4) Don't deceive searchers: -

If your meta description deceives the reader with content not relevant to what they should expect, be prepared for the searcher to hit that 'Back' button again. Some meta descriptions are spammed with keyword-stuffed content -- this is bad, and probably stems from an old-school understanding of SEO. When searchers and search engines see keyword-stuffed content, that throws up all kinds of red flags, and hurts the level of trust a searcher has in your content.

5) Make it specific and relevant: -

The average searcher knows a predictable, generic meta description when they see it in the SERPs (despite possibly not knowing exactly what a meta description is). That's why it's so important to use descriptive words -- not unnecessary "fluff" words -- and do your best to connect with your target audience and let them know what they'll get from clicking through on your search result.

Example of Meta Description:-

Travel to India- We are offering best packages for India tour and providing excellent services like booking hotels at very affordable prices.- Good Description

2. Book packages for India Tour, Indian Tourist Places, India Tours, Tourist Places in India, Tours to India.- Bed Description

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