Sunday, 28 January 2018

Perfect Post Length For Better SEO In Digital Marketing

14. Post Length: -
The more you give the suggestion, the more your rank will come soon. Increasing the length of your post does not mean that you keep writing anything. It is very important to have informative content in the post. Try to have at least 1200 words in your post.

Different Topics Require Different Word Counts: -

The best practice for determining the word count of your blog post is to…

➤ Determine the average word count of the top 10 Google rankings for the keyword phrase that you are attempting to rank for.
➤ Multiply the average word count by 20% to identify the minimum word count of your blog post.
If the average word count for the keyword phrase “Dentist Marketing Ideas” is 1000, then your post will need have at least 1200 words to compete.

➤ Some topics will be ultra competitive and require you to write 4000 words. Others will have little competition and may require you to write only 800 words.

➤ Most of us do not have time to write daily epic blog posts that have over 2500 words. Pro bloggers use a word count rotation.

➤ Indexing is quantitative. In other words, at a fundamental level, search engines gather up and analyse all of the different types of content you have. The more ‘stuff’ there is, the more goes into the index. Think of it like spreading your bets – the more you have in the index, the higher your chances of winning out.

➤ The longer a piece you write is, the more chance you have of hitting all of the different keyword search terms and phrases for your topic. This is a matter of good quality writing as much as it is SEO. During journalism training, for example, you get taught never to avoid repeating words and phrases within a paragraph. You therefore become accustomed to always thinking of ways around saying the same thing. This is perfect for SEO. For any given key phrase, there are bound to be at least a dozen alternatives. In a short piece, you may only have the opportunity to use three or four of them. In a longer article, you might end up having to use them all, just to avoid repeating that first one. There, in a completely natural way, you have nailed your keywords.

➤ It is a misconception that, from an SEO perspective, the most important content on a page are how specific keywords are used, H1 header tags, maybe words that are bold or italicised. Search algorithms have become a lot more sophisticated than that. They now use natural language analysis approaches like Latent Semantic Indexing (LSI) which, to give a very simplistic definition, assesses how well the content on a page explains or expands on the topic in the title and the meta description. It basically boils down to quality control; Google bots are looking for content that is thorough, relevant and informative. In many cases, longer content seems to perform better on these scores.

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