Wednesday, 24 January 2018

What Is URL Structure | To Create SEO And User Friendly

7. URL Structure: -
Your post's URL contact helps you to top up the category. The URL of the post should be such that Google should know by reading what the term relates to the topic. The URL is stored on the Domain Name System (DNS) database that connects it to a specific IP address. When you enter the URL into the navigation bar of a browser, it sends a request to the DNS server for the IP address of the URL.

The Anatomy of a URL: -
URLs have particular structural rules to which they must adhere for the sake of historical IT design choices. They may not, for example, contain spaces or a few other specific characters. Forward slashes indicate directory layers, and the starting phrase of the URL informs you of the sort of content it is you are accessing.

Benefits of Creating SEO and User-Friendly URL: -

1. Does having keywords in a website URL help rankings? There is much debate about whether or not having keywords in your websites URLs or Blogger permalinks actually gives you a boost in the search results. In my opinion and from the testing we have done the primary benefit of having keywords in your URL is when an external website links to your site with only the URL and no anchor text. Google is able to parse out keywords from the URL to help define the relevance of the page being linked to; much like normal keyword focused anchor text or alt text on images.

So the age old question of whether or not you should get exact match domains (one that matches your primary keywords exactly) is still a hot topic.

2. Do Keyword Focused URLs Increase Click Through Rate? Google understands that in most cases users scan search results, therefore Google highlights keywords that are in the title, description, and URL that match the users search query. Matching users search intent with URL structure can help with click through due to bolding of keywords.

In a search for “SEO tools”, you can see that in the search results Google has bolded the words in the search query where they appear in the URL of the search result.

Ideal Length of the URL:
Keep your ULRs as short as possible (and at times that means having fewer folders on your site). This also helps your customers identify their location and understand navigation with minimal confusion.

With regards to introducing categories or sub categories, a lot depends on the size of your site. For a small site, keeping your product/service name close to the root is preferable. For a large site you will have to introduce categories and even sub categories. Longer URLs tend to rank below the shorter ones, and mindlessly increasing the length only has negative effects. Also, people are less inclined to share longer URL’s.
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