Monday, 19 March 2018

How To Write A Press Release Submission In SEO

11. Search Engine Optimization with Press Releases: -
Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website. Online press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future.

Search Engine traffic is not an option these days; it’s a necessity. After all, more than 80% of Americans Search Online before they buy. But in order to get noticed online, you need to be ranked on the first page of the search engines like Google and Yahoo. Why? Think about when you do a search online. You often just scan the first page of results. And like most people, it’s very rare to move onto the second and third page. Search Engine Optimization (SEO) Press Releases can bring you first-page visibility for your keywords very quickly.

Why Publish SEO Press Releases?
There are plenty of benefits of SEO press releases if you do them correctly:
➤ Backlinks from credible news sites which increases the ranking of your website or blog for your keywords.
➤ Visibility in search engines.
➤ Ranking in Google News and Yahoo News for your keywords.
➤ Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines.
➤ Potential media coverage.
➤ Can help your new website escape from the “Google Sandbox” quickly.

SEO Press Release Strategy:-
A good public relations strategy can accomplish a number of goals simultaneously, as well as economically. There is also low hanging fruit for your business when it comes to public relations. Here are two examples:

1. Press Release Optimization:-
Whatever your Public Relations goals are, when it comes to press releases, it is best practice to optimize them for the search engines, that way you get the benefits of increased search engine ranking, as well as more backlinks and possible media pick ups, in addition to any primary press release goal. Our team has in-depth expertise in all aspects of Press Releases, including optimization.

2. Online New Room:-
A pressroom on your website provides significant advantages. It is a showcase for your media coverage and other recognition; it also provides journalists a way to research your practice and gather assets for a story they want to feature you in, such as your headshot and video clips. It also provides third party credibility to patients who are visiting your website after finding you via an online search.  The best part about this is that your pressroom works for your practice 24 hours a day without taking up your time or resources, or that of your staff. 

Advantages of Press Release:-
➤ Press releases refine your messaging. As you put your press release together, you need to ensure that you have nailed the message for the announcement to ensure maximum exposure. It is the place everyone will go to get the story and cite important data points. Once you have refined the message of your release, you are giving the right message for all other content creators to draw upon.

➤ Press releases help journalists check information. When you make a press release, all the information you want journalists to know about your business is in one place. Even external documents, like research documents and presentations, are available in a press release, making it easy for journalists to find and accurately reference all the information they need to write their story about you.

➤ Press releases build links. Even when a small press release does not necessarily help with SEO, the editorial coverage that you get from them will bring great benefits to your SEO. Ensure that you include keywords that you want to rank for your releases. So when journalists see the release, they will include some of these keywords, particularly if they pull quotable snippets form you to include in their coverage.

➤ Press releases are picked up by other publications. The purpose of a press release is to get your news out front to as many people as possible with press release distribution. Many businesses see success by posting a press release to the wire, and get it send to thousands of publications and are reposted to other places online.

Press Release Format:-
Press releases give content for other marketing channels. The press release format you should include in press releases is pretty standard from release to release. But then there is the extra stuff that takes a press release from typical to unique status. For example, research has shown that giving links to videos and embedding pictures in the press releases increases engagement significantly.

Disadvantages of Press Releases:-
Press releases Submission will not improve your communication with customers. Press releases might get the attention of journalists, but it is very unlikely that it will reach your target audience. Customers like to read information in a way that feels natural and is easy to digest, like blog posts or news stories. The press release template takes longer to read, and is usually harder to understand.

➤ Press releases Submisson are not cost-effective. Posting a single press release can cost hundreds (even thousands) of dollars. Most of the time, they are not picked up by journalists and are just reposted on other websites. They have become a bit out-dated as public relations rely more on building relationships with the media instead of sending press releases to journalists you might not even know.

➤ Press releases Submisson alone will not help your SEO. They can only help SEO if there is added editorial content published as a result of your press release. However, despite popular belief that press releases help your SEO efforts, they actually will not help as much as you think. Google experts say that verifying your SEO ranking in Google will not increase once a press release is posted.

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